Kuwait Projects Company (Holding) (KIPCO) in association with its subsidiaries, United Facilities Maintenance (UFM) and Al Rai Media Group is supporting a local non-profit company called Refood in a food wastage awareness campaign titled, Azzad Zad. This partnership involved educating the Kuwaiti public about food waste and its dangers through a social media campaign and animation that was supported with paintings displayed in the KIPCO parking lot painted by volunteers.