KIPCO – the Kuwait Projects Company – has announced the expansion of its pay-TV company OSN through the strategic acquisition of Pehla Media & Entertainment, the largest provider of South Asian pay-TV content in the Middle East and North Africa.

Now called OSN Pehla, nearly 40 popular South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam languages will be offered to customers as part of the OSN platform. OSN Pehla will provide access to OSN’s world class premium channel line-up and advanced technology to a new group of viewers, and deliver even greater choice to its existing subscriber base.

Mr Faisal Al Ayyar, KIPCO’s Vice Chairman and Chairman of OSN, said this expansion underlines OSN’s position as the premier pay-TV provider across the MENA region with the widest spectrum of Arabic, Western, South Asian and Filipino television entertainment:

“OSN has been providing its subscribers with the greatest choice of quality entertainment available since it was formed in 2009 with access to all the major studios and the world’s leading television brands. This acquisition builds on the KIPCO strategy of constantly exploring opportunities for business growth and expansion, and we are always looking to accelerate growth through value-creating transactions. OSN is now expanding its reach to South Asian expatriates in the region with an excellent and popular channel offering, thereby strengthening its position as the market’s leading pay-TV network in the Middle East and North Africa. KIPCO will continue to support OSN’s expansion and look to increase its value to customers and shareholders.”