KIPCO's initiative for public awareness about
The campaign aims to raise awareness among parents, doctors, teachers and the general public so that people with the condition get the help they need. The campaign attempts to enlighten people with the fact that dyslexia is not a disease, but a condition and it can be significantly reduced through proper treatment.
Dyslexia as a condition
Dyslexia is a language – based learning disability. Dyslexia refers to a cluster of symptoms, which result in people having difficulties with specific language skills, particularly reading. Students with dyslexia may experience difficulties in other language skills such as spelling, writing & speaking. Dyslexia is a life-long status. The exact causes of dyslexia are still not completely clear, but anatomical and brain imagery studies show differences in the way the brain of a dyslexic person develops and functions. In addition, dyslexia runs in families; dyslexic parents are very likely to have children who are dyslexic.
People who are very bright can be dyslexic. They are often gifted in areas that do not require strong language skills, such as art, computer science, design, drama, electronics, math, mechanics, music, physics, sales and sports.
Examples of famous people with dyslexia:
Tom Cruise, Leonardo Da Vinci, Thomas Edison, Albert Einstein, Jay Leno, Erin Brockovich, Winston Churchill, Richard Branson, Whoopi Goldberg and Robin Williams.
Early identification and treatment is the key to helping dyslexics achieve in school and in life. Most people with dyslexia need help from a teacher, tutor, or therapist specially trained in using a multisensory, structured language approach. It is important for these individuals to be taught by a method that involves several senses (hearing, seeing, touching) at the same time. Many individuals with dyslexia need one-on-one help so that they can move forward at their own pace. For students with dyslexia, it is helpful if their outside academic therapists work closely with classroom teachers.
Individuals with dyslexia usually have some of the following characteristics:
Difficulty with oral language
- Late in learning to talk
- Difficulty pronouncing words
- Difficulty learning the alphabet, nursery rhymes, or songs
- Difficulty with word retrieval or naming problems
Difficulty with reading
- Difficulty learning to read
- Difficulty identifying or generating rhyming words, or counting syllables
- Difficulty with hearing and manipulating sounds in words (Phonemic Awareness)
- Reverses letters or the order of letters when reading
- Slow, laborious oral reading
Difficulty with math (Dyscalculia)
- Difficulty counting accurately
- May reverse numbers
Difficulty with attention
Difficulty with organization
- Poor sense of time
- Forgets homework
- Overwhelmed by too much input
- Memory problems
To begin with, we invited the Kuwaiti Dyslexia association (KDA), who blessed our insight and agreed to be the official formal representation of the campaign.